Save up to 30% with Smart Pricing

Car insurance with fairer prices for better drivers

Savings at your fingertips

Get quotes based on how you really drive – not just assumptions

Save up to 30%
Start with 10% for signing up
Powered by your phone
Smart mobile technology
See your driving score
Get insights into your driving

How Smart Pricing works

We use your phone’s sensors to understand your driving. They tell us about your speed, braking, how you take corners and your focus behind the wheel.

Over time, you’ll get a driving score and insights into your driving. The better your driving score, the bigger your savings.

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How we give you a Smart Price

Smart Pricing means safer drivers get fairer prices. We look at your real driving behaviour, not just assumptions about who you are, to give you a price.

We use your driving score to work out how much you could save. People with higher driving scores can save up to 30%.

When you sign up, you’ll automatically save 10% on a Cuvva monthly subscription while we work out your Smart Price.

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Try Smart Pricing

Download the Cuvva app to get started

Sign up
Join the waitlist and explore our app
Start your test drive
Your phone’s sensors help us understand your behaviour
Go the distance
After driving 125 miles, we’ll give you a Smart Price

Working out your driving score

We need your permission to access your phone’s location and motion data


We use your location data to give us context - like the speed limit of the road you’re driving on.

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Your motion data gives us your speed, how fast you accelerate, and how you go round corners – as well as how you brake. We also use it to tell if you’re a driver or a passenger, so we can give you an accurate price.

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Why do you need my permissions?

Without your permissions we won’t be able to give you a driving score or a Smart Price.

There are no curfews with Smart Pricing, and we won’t penalise you if you exceed your declared milage.

Your trust is important to us, so we’ll never misuse your data. We only use it to help us work out your price, your eligibility and support you if you need to make a claim.

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Get started

Download the Cuvva app now to explore Smart Pricing

Cuvva is authorised and regulated by the UK Financial Conduct Authority. (#690273)